Rolls Royce Releases Exclusive Ruby Edition For Abu Dhabi Motors
World’s top-selling RR dealership gets its own special edition
By Imthishan Giado
Fun fact: Abu Dhabi Motors, dealer for Rolls Royce in the capital and Al Ain, is the most successful Rolls Royce dealership in the world, beating out the likes of Beijing, London and Moscow. Abu Dhabi is also the biggest market in the world for Bespoke Rolls – those custom made objects of desire that add virtually limitless of personalisation – and profit – to the base car.
As befits the most successful RR dealer in the world, Abu Dhabi Motors has now received its own one-off special Phantom Coupe, the Ruby Limited Edition. The exterior is Merlot Red Mica with interiors in Seashell White and Mugello Red, colours selected by ADM Brand Manager Kadhim Al Helli.
Hope you like red, because there’s lots of it in this interior. The clock is a personalised with a (what else?) ruby stone inlay, the tread plates are illuminated and of course, in case you forgot that this is a very rare car, the the blove box is embroidered with the words “Ruby motif – one of one.”
How much does all this opulence cost? As they say, if you have to ask…
