Frankfurt 2013: Renault’s multiple-concepts
Initial Paris the lastest in a line of concepts previews an Espace replacement
By Shahzad Sheikh
It’s Renault. It’s French. It wasn’t simply going to be another concept now, was it?
There were a whole host of concept cars on the Renault stand, but the star and the latest edition to the Renault range of concepts was the Initiale Paris.
Described as the sixth petal in Renault’s design strategy led by Laurens van den Acker, this is meant be the company’s ‘take on the art of travel’.
Oh, there’s more weird convulted blurb about it – ‘illustrates the sixth petal in the design daisy, “Wisdome”, expressing open-mindedness.’
‘Renault’s “life cycle” design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play and attain wisdom. The strategy is based on an emotional styling language that is simple, sensual and warm in equal parts.’
Want more of this claptrap?
‘The six “petals” in the life cycle have now been revealed:
- ‘Love: Life starts when you fall in love, a founding step expressed by DeZir.
- Explore: Then comes the moment to explore the world as a couple with the Captur crossover.
- Family: After which, you found a family, with R-Space, embodying the minivan and family car.
- Work: Life is all about professional activity, with the Frenzy light commercial vehicle, and the associated moments of leisure.
- Play: Then there are the good times and fun, in the shape of the Twin’Z and Twin’Run concept cars.
- Wisdom: At some point, everyone aspires to serenity, a time when they can take full advantage of life. The Initiale Paris concept car, making its debut at Frankfurt, illustrates open-mindedness and the pleasures and sensations associated with a premium vehicle. ‘
Whatever, all you need to know is that it’s pretty funky, pushes the styling boundaries, almost makes the humble ‘MPV’ desirable, and could be a preview of what the next Espace will be like.
Actually I do like some of these concepts.
Keep the madness coming Renault – this could be fun.