Range Rover Evoque stars in Emirati mini-series

City of Life director’s latest venture backed by Land Rover
By Shahzad Sheikh

Exciting online mini-series filmed in the region for Range Rover Evoque

City of Life was actually a great drama with a remarkably frank look at life in Dubai and Emirati youth culture in particular. Unsurprisingly the Emirati film director and producer behind that movie, Ali F Mostafa has received much praise and plaudits for the movie.

For his latest venture, a five-episode mini-series, ‘Classified’ to be aired exclusively on MBC.net, he has got the backing of Land Rover in a flagrant piece of product promotion aimed at getting exposure for the launch of the all-new Range Rover Evoque in the region.

Ali Mostafa has already been enlisted at an ‘Evoque brand ambassador’ and was commissioned by the luxury off-road marque to produce a series of exciting online mini-movies featuring the Evoque as the main star with an integral role in the overall storyline.

It’s all been shot in a mixture of Arabic and English with subtitles and is described as a dramatic thriller miniseries. It follows the adventures of three friends – Adam, Badr and Fadi – across the region with the Evoque featured in several scenes including, we’re promised, a high-speed car chase in which Mostafa himself acted as a stunt double.

‘Classified’ premiered on 28th September 2011 on MBC.net/classified, with the penultimate 4th episode broadcasting at 10pm (UAE time) on Wednesday 19th October, followed by the 5th and final episode at the same time on Wednesday 26th October.

Or just watch the first three episodes below!

(Also here on the YouTube channel http://www.youtube.com/user/classifiedtheseries)

[slideshow]

Robin Colgan, Managing Director, Jaguar Land Rover MENAP commented “Classified perfectly embodies the unique Range Rover Evoque launch strategy to partner with ‘City Shapers’ such as Ali Mostafa who have helped shape the cities they live in. With the Range Rover Evoque we are targeting a completely new type of urban, stylish consumer. Our goal with this online series was to create compelling content which would engage and excite this new audience, and make it accessible for them to consume and share. Ali Mostafa was the perfect creative force behind this, and we are blown away with the reception we’ve had so far from across the Arab world.”

Ali Mostafa added “As a film maker I am always looking for new and exciting projects. When I was approached by Land Rover and MBC to collaborate with them to direct an online film series for the region I said yes immediately. I can honestly say this has been a challenging yet fulfilling project, and I’m honoured by the amount of positive feedback we’ve received.”

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