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You may not watch American Football, but you HAVE to watch these clips
By Imthishan Giad

Don’t care about American football? Neither do we. One corollary of American’s biggest and most watched sporting event though, is that we get a fantastic series of commercials during halftime. Here are all the automotive ones, collected in one handy post for your viewing pleasure.

Chrysler
The boys from Auburn Hills have nailed the past three superbowls with their amazing ads, Halftime in America, God Made A Farmer and most famously of all in 2011, Imported From Detroit. Admit, Eminem’s Lose Yourself just popped into your head when you read that, right?

Now they’re back and this might be their best one yet. Bob Dylan’s closing line is absolutely killer.

Maserati
But it’s not the absolute best ad of Superbowl 2014. This is. Ninety seconds is all Maserati needs to absolutely nail everything a great commercial should be about: suspense, intrigue, and finally, release. I’ll say it again: best commercial of the ‘bowl.

CarMax
What’s the Middle East equivalent of the ‘slow clap’? Somehow, I don’t see Automall making one like this any time soon.

Audi
Ingolstadt goes for comedy with this ‘Doberhua’ spot…with predictably German results. Not bad, not long enough to hate either.

GoDaddy
Race car driver Danica Patrick has often been accused of using her undeniable sexiness to her advantage; her, she turns the tables with amusing effect.

Ford
Good ad, good use of guest stars Rob Riggle and always-game James Franco. Pity it’s for the boring old Fusion Hybrid. Honestly Ford? Big game and you didn’t feature the new Mustang? #Fumble.

Toyota
Anything involving the Muppets get s a smile on my face any time. Add in a hilarious out-of-place turn by ex-NFL player Terry Crews, and the adorable-o-meter shatters into pieces. Secretly, my favourite ad.

Jaguar 
That sound you hear? The sound of a thousand nerds and fangirls swooning as one. Where else would you see The Mandarin, Loki and er, Sinestro united in one spot crowing about the superlative effectiveness of British bad guys in Hollywood movies?

Transformers: Age Of Extinction
Our first look at the next Transformers movie and it’s only 40 seconds look! And barely features any cars, well, except one very unfortunate Malibu. By the way, now that I’ve seen a giant robot wielding a giant sword atop a giant robot dinosaur, I can officially die in peace.

Hyundai
Johnny Galecki from the The Big Bang Theory, Richard Lewis from stuff you kids won’t remember, giant ramps, fireballs, explosions and none of it makes a particularly good ad.

Kia
Note to Kia: it’s not 1999 any more, and no one cares about The Matrix. Well, I do, but I might be the only one.

Jeep
Forget about the old junkyard-dog XJ – Jeep is going hipster-heavy with the relentlessly modern new Cherokee, and this ad is Instagram-filtered and plaid approved.

Need For Speed
There’s more than one movie coming out about fast cars this year. Aaron Paul and his enormous forehead are looking to top the iconically empty dome of Vin Diesel in this spot for Need For Speed, based on the popular racing game series.